INPRNT empowers artists by giving the option to run sales and promotions on their gallery at anytime. Let’s take a look at why running a sale might work for you and your art!
Skeli by miriam
At INPRNT, you’re in control when it comes to pricing. You know the labor it took to create your art, so who better to price your art than you? INPRNT has minimums for every product, which covers the labor and production costs, and from there artists are able to set their prices to whatever they want.
We want artists to feel empowered to set prices that match their needs and adjust them as they see fit. As an artist on INPRNT, you can change your product prices at any time to better reflect the needs of your unique INPRNT shop.
Sales vs. Promotions
Artists on INPRNT have the opportunity to run sales any time they want. They’re also able to offer unique promotional codes, creating a unique way for their customers to save. Here’s the difference between the two, so you can decide the right approach.
- Sale: A sale is run across the artist’s entire gallery and is open to any customer that is shopping on the artist’s INPRNT shop. These discounts will be shown when viewing the product, with the price adjustment shown before the product is added to a customer’s cart.
- Promotional Code: Promotional codes are unique to each artist and applied at checkout. These create an exclusivity between the artist and the person they’re providing the code to. Promotional codes are a great way to reward loyal fans and encourage returning buyers!
To learn more about INPRNT’s sales policies, view here.
Why should I run a sale?
We get it, you’re selling your art through INPRNT because you want to make money—wouldn’t running a sale make you less money? But, as we’ve learned over our years in the business—not really. Here are some of the benefits to offering a sale on your INPRNT shop:
- Call to action: A sale creates an immediate call to action for your customers. Returning customers will be inclined to jump on a deal on the art they love, while people that have been on the fence about purchasing will be motivated by the additional discount.
- Test pricing strategies: Because you’re in control of your pricing at INPRNT, sales are a great way to test different price points. Don’t be afraid to play around with prices and sales to figure out what works best for your unique INPRNT shop and customer base!
- Leveraging social media: Sales are meant to be exciting, and exciting converts to engagement on social media. Get your customers talking by posting about running a sale, and potentially reach a broader audience by driving traffic to your socials and INPRNT shop.
Need some inspo?
As an artist on INPRNT, you can run a sale any time you want! But here are some fun prompts to get you inspired:
- Joining in on INPRNT run sales: Did you know you can stack your own sales alongside INPRNT run sales? Periodically, INPRNT will run site-wide sales, such as 10% off or flat-rate shipping. These sales are automatically applied to all artists with an INPRNT shop (at no cost to artist earnings), but you can offer your own sale that automatically stacks with INPRNT’s sale.
- Holidays: Holidays are a great time for gift-giving. Motivate your customers to gift your art, whatever the holiday may be, by running a sale.
- New product launches: occasionally INPRNT will launch new products to the site. Encourage buyers to try something new by running a sale when we launch a new product. This goes for your products, too! If you’ve launched a new print you’re excited to get into your customers hands, add a sale!
- Milestones: Did you achieve a goal you were working towards, like hitting a certain metric on social media or uploading a certain amount of art to your INPRNT shop? Celebrate by running a sale.
Running a sale or promotion on your INPRNT shop isn’t just about offering discounts—it’s a strategic move that can benefit your art career in the long run. By running sales or offering promotional codes, you open the door to more visibility, new engagement, and the chance to experiment with pricing strategies. A well-timed sale can serve as a powerful tool in your artistic journey on INPRNT, helping you create excitement around your art. So don’t be afraid to mix things up and plan your next sale. Your art deserves to be seen, appreciated, and celebrated—let a sale put you on track for that goal.